JournalistLabs vs Muck Rack
Muck Rack is a paid media database for sending pitches. JournalistLabs is a free research site that counts journalists and lists them by beat, with work emails in the paid CSV. Muck Rack facts are from muckrack.com on 28 October 2026.
| JournalistLabs | Muck Rack | |
|---|---|---|
| Price | Free | Not published. Plans are Starter, Standard and Premier. The pricing page shows features per plan and a "Talk to our team" button, no prices. |
| Access | Open website, no login | Request a demo |
| Database | 127,602 journalist rows at 8,800 outlets, by role, beat, country and outlet | Search journalists and outlets by topic, outlet type, location and scope. Muck Rack says its editorial team verifies and refreshes profiles. |
| Contact details | Work emails where confirmed before sale; each list states how many | Used to pitch journalists from inside the tool; see muckrack.com |
| Other tools | Research reports with a CSV of each report's rows | Media lists, pitching with email integrations, media list exports, monitoring and coverage reports. |
| Method | Published, with the count date on every page | Not published |
When to use which
Use Muck Rack when you need to email journalists from the same tool. Use JournalistLabs to see how many journalists cover a beat or work at an outlet before you buy or build a list: journalists by beat and role, newsroom size by outlet.
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