JournalistLabs vs Cision
Cision is a paid media database for sending pitches. JournalistLabs is a free research site that counts journalists and lists them by beat, without contact details. Cision facts are from cision.com on 24 September 2026.
| JournalistLabs | Cision | |
|---|---|---|
| Price | Free | Not published. The pricing link leads to a request form; an expert contacts you with a quote. |
| Access | Open website, no login | Request pricing form |
| Database | 127,602 journalist rows at 8,800 outlets (September 2026 count), by role, beat, country and outlet | Over 500,000 media profiles across 225 countries and territories, described by Cision as human-curated. |
| Contact details | None published | Used to pitch journalists from inside the tool; see cision.com |
| Other tools | Research reports with a CSV of each report's rows | CisionOne adds press release email distribution, pitch drafting and engagement tracking. |
| Method | Published, with the count date on every page | Not published |
When to use which
Use Cision when you need to email journalists from the same tool. Use JournalistLabs to see how many journalists cover a beat or work at an outlet before you buy or build a list: journalists by beat and role, newsroom size by outlet.
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