# Method

Base: the 127,602 JournalistLabs editorial rows (platform_domain == 0, media_typed == 1), people data pulled July to September 2026.

A row counts when its job title contains "audience", "search engine optimization" (or "optimisation") or "search & optimization" as plain text, case-insensitive. The profile headline is not used. Titles with the word "SEO" are classed as non-editorial when the base is built and are not in it. Outlet names follow tools/export.py. Built by `python3 tools/report_audience_titles.py`.