# funnel rows in data/journalists.csv.gz read: 173133 dropped, platform_domain == 1: 12540 dropped, media_typed == 0: 32991 published base: 127602 (expected 127602) rows with a blank job title in the base: 0 fetched_at over the base: rows with a stamp 127602 of 127602 min 2026-07-22T08:09:12.693000 median 2026-08-05T22:04:07.360000 max 2026-09-15T10:07:27.109000 by month: 2026-07 45211, 2026-08 82383, 2026-09 8 # lexicon, matched over the job title only (lowercased, whitespace collapsed, & -> and) rule: a word is in the lexicon when it puts the holder above or below a plain title. PRIMARY: the narrow set. Every ranking, cut and headline number below is on it. narrow senior \b(senior|snr|sr\.?)\b narrow head of \bhead\s+of\b narrow director \bdirector\b narrow chief \b(chief|editor[\s\-]in[\s\-]chief)\b narrow deputy \bdeputy\b narrow executive \b(executive|exec)\b narrow lead \blead\b narrow vp \b(vp|vice\s+president)\b narrow principal \bprincipal\b SECONDARY: the wide set = the narrow set plus these two. Reported in wide_* columns only, never ranked on. wide+ head (bare) \bhead\b wide+ managing \bmanaging\b junior words, their own columns, never part of the rank count: junior assistant \b(assistant|asst\.?)\b junior associate \b(associate|assoc\.?)\b junior junior \b(junior|jr\.?)\b junior trainee \b(trainee|apprentice)\b # item 1: share of the base rank word, NARROW SET (the report's) 19273 of 127602 15.1% rank word, wide set (secondary) 22456 of 127602 17.6% junior word 5821 of 127602 4.6% any rank word (narrow or junior) 24350 of 127602 19.1% the plan's 19,273 of 127,602, 15.1%, on the narrow set: confirmed Indeed Hiring Lab, 2026-07-23: 14% of US job postings are for senior positions, under Indeed's own seniority classification. Our narrow-set figure is 15.1% of newsroom job titles carrying one of ten rank words. Different populations and different measures; a scale check, not a comparison. per word, over the base of 127602: narrow senior 8967 7.0% narrow head of 170 0.1% narrow director 2510 2.0% narrow chief 3987 3.1% narrow deputy 2310 1.8% narrow executive 1318 1.0% narrow lead 604 0.5% narrow vp 149 0.1% narrow principal 107 0.1% wide+ head (bare) 322 0.3% wide+ managing 3482 2.7% junior assistant 3870 3.0% junior associate 1581 1.2% junior junior 248 0.2% junior trainee 140 0.1% # item 2: outlets with 100+ editorial rows outlets in the base: 8800 outlets with 100+ rows: 202 of those with a publishable name: 202, holding 62302 rows (48.8% of 127602) with no publishable name, excluded: 0 (none) parent-company domains among the 202: 8 (Vox Media voxmedia.com, Hearst Magazines hearst.com, Pearson pearson.com, Getty Images gettyimages.com, Sky Italia skygroup.sky, Paramount paramount.com, Fox Television Stations foxcorporation.com, iHeartMedia iheartmedia.com) THE RANKING: the 194 outlets left once the parent-company domains are dropped, holding 58989 rows (46.2% of 127602). Ranked 1..194 by the exact unrounded narrow-set share, ties by editorial rows descending. in the ranking but missing a country or a type, so without a site page: 1 (Marie Claire: country 'Italy' type '') wrote outlets_ranked_194.csv (194 outlets) wrote outlets_100plus_rank_share.csv (202 outlets, parent-company domains flagged) top 10 of the 194, narrow set: 1. Business Insider United States online rows 286 narrow 135 47.2% wide 143 50.0% junior 3.8% any 50.7% 2. Daily Mail United Kingdom newspapers rows 185 narrow 86 46.5% wide 91 49.2% junior 13.0% any 56.2% 3. Columbia Daily Spectator United States newspapers rows 138 narrow 63 45.7% wide 69 50.0% junior 13.0% any 53.6% 4. Moneycontrol India online rows 106 narrow 48 45.3% wide 48 45.3% junior 17.9% any 59.4% 5. Press Trust of India India wire-agencies rows 172 narrow 71 41.3% wide 71 41.3% junior 10.5% any 48.3% 6. The Indian Express India newspapers rows 446 narrow 184 41.3% wide 186 41.7% junior 15.2% any 49.8% 7. People Inc. United States online rows 183 narrow 71 38.8% wide 73 39.9% junior 24.6% any 55.7% 8. Law360 United States wire-agencies rows 245 narrow 93 38.0% wide 115 46.9% junior 7.3% any 45.3% 9. CNN-News18 India online rows 206 narrow 77 37.4% wide 80 38.8% junior 9.2% any 42.2% 10. Time United States magazines rows 105 narrow 38 36.2% wide 42 40.0% junior 7.6% any 43.8% bottom 10 of the 194, narrow set: 185. TV 2 Danmark Denmark broadcasters rows 265 narrow 6 2.3% wide 8 3.0% junior 0.0% any 2.3% 186. SRF Switzerland broadcasters rows 136 narrow <5 2.2% wide <5 2.2% junior 0.0% any 2.2% 187. DR - Danmarks Radio Denmark broadcasters rows 659 narrow 13 2.0% wide 14 2.1% junior 0.2% any 2.1% 188. Ekstra Bladet Denmark newspapers rows 118 narrow <5 1.7% wide <5 2.5% junior 0.0% any 1.7% 189. SVT Sweden broadcasters rows 486 narrow 7 1.4% wide 8 1.6% junior 0.2% any 1.6% 190. Sveriges Radio Sweden broadcasters rows 764 narrow 9 1.2% wide 9 1.2% junior 0.3% any 1.4% 191. Aftonbladet Sweden newspapers rows 176 narrow <5 1.1% wide <5 2.3% junior 1.1% any 2.3% 192. SBT Brazil broadcasters rows 232 narrow <5 0.9% wide <5 0.9% junior 0.4% any 1.3% 193. TV 2 Norway broadcasters rows 155 narrow 0 0.0% wide <5 0.6% junior 0.0% any 0.0% 194. BFMTV France broadcasters rows 107 narrow 0 0.0% wide 0 0.0% junior 0.9% any 0.9% broadcasters among the bottom ten: 8 of 10 (TV 2 Danmark, SRF, DR - Danmarks Radio, SVT, Sveriges Radio, SBT, TV 2, BFMTV) types of the bottom ten: TV 2 Danmark broadcasters, SRF broadcasters, DR - Danmarks Radio broadcasters, Ekstra Bladet newspapers, SVT broadcasters, Sveriges Radio broadcasters, Aftonbladet newspapers, SBT broadcasters, TV 2 broadcasters, BFMTV broadcasters for reference only, the same ranking with the 8 parent-company domains kept (202 outlets): top 10: 1. Business Insider 47.2%, 2. Daily Mail 46.5%, 3. Columbia Daily Spectator 45.7%, 4. Moneycontrol 45.3%, 5. Press Trust of India 41.3%, 6. The Indian Express 41.3%, 7. People Inc. 38.8%, 8. Law360 38.0%, 9. CNN-News18 37.4%, 10. Time 36.2% named checks, narrow set, rank out of 194: Business Insider rank 1 of 194 narrow 135/286 47.2% wide 143 50.0% country United States type online Sveriges Radio rank 190 of 194 narrow 9/764 1.2% wide 9 1.2% country Sweden type broadcasters BFMTV rank 194 of 194 narrow 0/107 0.0% wide 0 0.0% country France type broadcasters Columbia Daily Spectator rank 3 of 194 narrow 63/138 45.7% wide 69 50.0% country United States type newspapers Law360 rank 8 of 194 narrow 93/245 38.0% wide 115 46.9% country United States type wire-agencies Daily Mail rank 2 of 194 narrow 86/185 46.5% wide 91 49.2% country United Kingdom type newspapers Moneycontrol rank 4 of 194 narrow 48/106 45.3% wide 48 45.3% country India type online The Indian Express rank 6 of 194 narrow 184/446 41.3% wide 186 41.7% country India type newspapers Press Trust of India rank 5 of 194 narrow 71/172 41.3% wide 71 41.3% country India type wire-agencies SVT rank 189 of 194 narrow 7/486 1.4% wide 8 1.6% country Sweden type broadcasters DR - Danmarks Radio rank 187 of 194 narrow 13/659 2.0% wide 14 2.1% country Denmark type broadcasters Aftonbladet rank 191 of 194 narrow <5/176 1.1% wide <5 2.3% country Sweden type newspapers TV 2 rank 193 of 194 narrow 0/155 0.0% wide <5 0.6% country Norway type broadcasters CNN-News18 rank 9 of 194 narrow 77/206 37.4% wide 80 38.8% country India type online The New York Times rank 31 of 194 narrow 511/2168 23.6% wide 554 25.6% country United States type newspapers BBC rank 30 of 194 narrow 935/3935 23.8% wide 956 24.3% country United Kingdom type broadcasters Business Insider rank 1 at 135/286: confirmed last of the 194 is BFMTV: BFMTV confirmed # item 3: which rank word does the work, top 10 and bottom 10 of the 194 outlet rows senior head of director chief deputy executive lead vp principal Business Insider 286 90 0 <5 11 17 14 <5 0 0 Daily Mail 185 27 0 <5 15 33 10 <5 0 0 Columbia Daily Spectator 138 13 0 0 <5 49 0 0 0 0 Moneycontrol 106 25 0 0 9 6 <5 <5 0 5 Press Trust of India 172 36 0 0 22 7 <5 0 0 7 The Indian Express 446 102 0 0 15 43 <5 0 0 23 People Inc. 183 46 0 28 <5 <5 <5 0 <5 0 Law360 245 88 0 0 <5 <5 0 0 0 0 CNN-News18 206 45 0 <5 12 6 <5 <5 0 11 Time 105 22 0 6 <5 <5 <5 0 <5 0 TV 2 Danmark 265 <5 0 <5 <5 0 0 0 0 0 SRF 136 <5 0 0 0 0 0 0 0 0 DR - Danmarks Radio 659 6 0 <5 <5 0 <5 0 0 0 Ekstra Bladet 118 0 0 <5 <5 0 0 0 0 0 SVT 486 5 0 0 <5 0 0 <5 0 0 Sveriges Radio 764 6 0 0 <5 0 0 0 0 0 Aftonbladet 176 <5 <5 0 0 0 0 0 0 0 SBT 232 <5 0 0 0 0 0 0 0 0 TV 2 155 0 0 0 0 0 0 0 0 0 BFMTV 107 0 0 0 0 0 0 0 0 0 # item 4a: by country, 200+ rows, 43 countries, narrow set 1. United Arab Emirates rows 503 narrow 126 25.0% wide 26.4% junior 4.2% 2. Singapore rows 787 narrow 189 24.0% wide 26.6% junior 4.2% 3. United Kingdom rows 12094 narrow 2699 22.3% wide 23.9% junior 6.1% 4. India rows 7656 narrow 1662 21.7% wide 22.5% junior 7.6% 5. Hong Kong rows 644 narrow 132 20.5% wide 21.9% junior 4.2% 6. China rows 535 narrow 108 20.2% wide 21.5% junior 2.8% 7. Japan rows 506 narrow 100 19.8% wide 21.5% junior 1.6% 8. Bangladesh rows 395 narrow 74 18.7% wide 19.0% junior 1.5% 9. Canada rows 3026 narrow 534 17.6% wide 22.1% junior 3.8% 10. Russia rows 264 narrow 44 16.7% wide 17.4% junior 1.5% 11. Kenya rows 289 narrow 46 15.9% wide 17.0% junior 1.7% 12. Italy rows 907 narrow 140 15.4% wide 15.8% junior 2.3% 13. United States rows 69377 narrow 10418 15.0% wide 18.5% junior 5.3% 14. Nigeria rows 605 narrow 90 14.9% wide 16.7% junior 3.0% 15. Australia rows 4170 narrow 589 14.1% wide 15.7% junior 2.5% 16. Turkey rows 742 narrow 102 13.7% wide 14.8% junior 5.8% 17. Israel rows 530 narrow 72 13.6% wide 14.3% junior 1.1% 18. New Zealand rows 439 narrow 57 13.0% wide 14.8% junior 2.1% 19. Romania rows 263 narrow 33 12.5% wide 12.9% junior 0.8% 20. Germany rows 1643 narrow 199 12.1% wide 13.8% junior 1.9% 21. Argentina rows 279 narrow 33 11.8% wide 11.8% junior 0.4% 22. France rows 1369 narrow 161 11.8% wide 12.4% junior 1.4% 23. Belgium rows 536 narrow 62 11.6% wide 11.9% junior 1.9% 24. South Korea rows 339 narrow 39 11.5% wide 11.8% junior 2.7% 25. Philippines rows 632 narrow 70 11.1% wide 12.3% junior 3.3% 26. Netherlands rows 512 narrow 56 10.9% wide 12.7% junior 1.6% 27. Egypt rows 525 narrow 57 10.9% wide 13.1% junior 0.6% 28. Mexico rows 406 narrow 44 10.8% wide 11.3% junior 2.2% 29. Poland rows 323 narrow 34 10.5% wide 11.5% junior 1.2% 30. Pakistan rows 562 narrow 55 9.8% wide 10.0% junior 1.6% 31. Lithuania rows 235 narrow 22 9.4% wide 9.8% junior 0.4% 32. Spain rows 770 narrow 68 8.8% wide 9.2% junior 0.6% 33. South Africa rows 1530 narrow 121 7.9% wide 8.8% junior 2.1% 34. Switzerland rows 223 narrow 16 7.2% wide 7.6% junior 1.3% 35. Ireland rows 717 narrow 46 6.4% wide 8.5% junior 3.2% 36. Indonesia rows 1520 narrow 85 5.6% wide 6.8% junior 2.8% 37. Portugal rows 236 narrow 13 5.5% wide 5.5% junior 0.4% 38. Slovenia rows 343 narrow 17 5.0% wide 6.1% junior 0.3% 39. Finland rows 408 narrow 18 4.4% wide 8.3% junior 0.5% 40. Brazil rows 1024 narrow 42 4.1% wide 4.4% junior 1.8% 41. Norway rows 550 narrow 15 2.7% wide 3.3% junior 0.2% 42. Denmark rows 1125 narrow 27 2.4% wide 2.8% junior 0.1% 43. Sweden rows 1879 narrow 41 2.2% wide 2.5% junior 0.5% country extremes on the narrow set: top United Arab Emirates 126/503 25.0%, bottom Sweden 41/1879 2.2% # item 4b: by outlet type, denominator each type's own rows, narrow set the five named buckets hold 127143 rows; the (untyped) bucket holds 459; together 127602, the whole base (untyped) rows 459 narrow 140 30.5% wide 34.0% junior 4.6% magazines rows 4222 narrow 1052 24.9% wide 28.9% junior 8.1% online rows 18648 narrow 3687 19.8% wide 23.4% junior 5.3% wire-agencies rows 5450 narrow 776 14.2% wide 15.5% junior 3.8% newspapers rows 44828 narrow 6291 14.0% wide 17.5% junior 5.8% broadcasters rows 53995 narrow 7327 13.6% wide 14.8% junior 3.0% # item 4c: by role, denominator each role's own rows, narrow set editor rows 54548 narrow 13863 25.4% wide 31.2% junior 8.6% other-editorial rows 6625 narrow 1137 17.2% wide 17.4% junior 8.7% correspondent rows 5463 narrow 826 15.1% wide 15.2% junior 1.7% producer rows 2856 narrow 203 7.1% wide 7.1% junior 1.4% critic rows 897 narrow 57 6.4% wide 6.4% junior 0.8% reporter rows 46013 narrow 2703 5.9% wide 5.9% junior 0.7% anchor/presenter rows 8678 narrow 400 4.6% wide 4.7% junior 0.5% columnist rows 2522 narrow 84 3.3% wide 3.4% junior 0.8% editors against reporters, narrow set: editor 13863 of 54548 (25.4%), reporter 2703 of 46013 (5.9%) # item 5: the Nordic countries, narrow set, denominator each country's rows, rank out of the 43 countries Sweden rank 43 of 43 rows 1879 narrow 41 2.2% wide 2.5% junior 0.5% Norway rank 41 of 43 rows 550 narrow 15 2.7% wide 3.3% junior 0.2% Denmark rank 42 of 43 rows 1125 narrow 27 2.4% wide 2.8% junior 0.1% Finland rank 39 of 43 rows 408 narrow 18 4.4% wide 8.3% junior 0.5% ten commonest exact job titles at Sveriges Radio (764 editorial rows) 1. Journalist 247 32.3% 2. Reporter 241 31.5% 3. Broadcast Journalist 16 2.1% 4. News Reporter 13 1.7% 5. Reporter Programledare 12 1.6% 6. Programledare Och Reporter 6 0.8% 7. Programledare Reporter 5 0.7% 8. Reporter Och Programledare <5 0.5% 9. Digital Editor <5 0.5% 10. Reporter På Ekot <5 0.5% ten commonest exact job titles at SVT (486 editorial rows) 1. Reporter 182 37.4% 2. Journalist 85 17.5% 3. Editor 16 3.3% 4. Reporter Redaktör 6 1.2% 5. Broadcast Journalist 5 1.0% 6. News Reporter 5 1.0% 7. Video Editor <5 0.8% 8. Tv-reporter <5 0.8% 9. Video Journalist <5 0.6% 10. Reporter Och Programledare <5 0.6% ten commonest exact job titles at Business Insider (286 editorial rows) 1. Senior Reporter 17 5.9% narrow rank word 2. Senior Correspondent 12 4.2% narrow rank word 3. Editor 12 4.2% 4. Reporter 10 3.5% 5. Journalist 9 3.1% 6. Video Editor 7 2.4% 7. Correspondent 7 2.4% 8. Senior Editor 6 2.1% narrow rank word 9. Executive Editor <5 1.4% narrow rank word 10. Editor in Chief <5 1.4% narrow rank word ten commonest exact job titles at Daily Mail (185 editorial rows) 1. Editor 6 3.2% 2. Night Editor 5 2.7% 3. Deputy Editor <5 2.2% narrow rank word 4. Sports News Editor <5 2.2% 5. Deputy Sports Editor <5 2.2% narrow rank word 6. Commissioning Editor <5 2.2% 7. Senior Reporter <5 1.6% narrow rank word 8. Assistant Sports Editor <5 1.6% 9. Executive Editor <5 1.6% narrow rank word 10. Assistant News Editor <5 1.6% # item 6: the bottom 20 of the 194, language check, narrow set rule: a title counts when it carries no rank word from the narrow set AND none of the English job nouns editor, reporter, journalist. No junior word is used. The denominator is every row at the bottom-20 outlets, all of which are tested. 175. MNC Media Indonesia rows 206 narrow 3.9% editor/reporter/journalist 164 79.6% no rank word and no job noun 40 19.4% 176. Sun Media Canada rows 129 narrow 3.9% editor/reporter/journalist 116 89.9% no rank word and no job noun 13 10.1% 177. Yale Daily News United States rows 108 narrow 3.7% editor/reporter/journalist 83 76.9% no rank word and no job noun 25 23.1% 178. Kumparan Indonesia rows 151 narrow 3.3% editor/reporter/journalist 141 93.4% no rank word and no job noun 10 6.6% 179. Trans7 Indonesia rows 188 narrow 3.2% editor/reporter/journalist 168 89.4% no rank word and no job noun 18 9.6% 180. Audacy, Inc. United States rows 225 narrow 3.1% editor/reporter/journalist 137 60.9% no rank word and no job noun 81 36.0% 181. Daily Bruin United States rows 105 narrow 2.9% editor/reporter/journalist 73 69.5% no rank word and no job noun 31 29.5% 182. Aftenposten Norway rows 158 narrow 2.5% editor/reporter/journalist 149 94.3% no rank word and no job noun 9 5.7% 183. Groupe TF1 France rows 164 narrow 2.4% editor/reporter/journalist 156 95.1% no rank word and no job noun 6 3.7% 184. Expressen Sweden rows 131 narrow 2.3% editor/reporter/journalist 128 97.7% no rank word and no job noun <5 2.3% 185. TV 2 Danmark Denmark rows 265 narrow 2.3% editor/reporter/journalist 253 95.5% no rank word and no job noun 10 3.8% 186. SRF Switzerland rows 136 narrow 2.2% editor/reporter/journalist 119 87.5% no rank word and no job noun 17 12.5% 187. DR - Danmarks Radio Denmark rows 659 narrow 2.0% editor/reporter/journalist 642 97.4% no rank word and no job noun 16 2.4% 188. Ekstra Bladet Denmark rows 118 narrow 1.7% editor/reporter/journalist 115 97.5% no rank word and no job noun <5 1.7% 189. SVT Sweden rows 486 narrow 1.4% editor/reporter/journalist 471 96.9% no rank word and no job noun 14 2.9% 190. Sveriges Radio Sweden rows 764 narrow 1.2% editor/reporter/journalist 734 96.1% no rank word and no job noun 29 3.8% 191. Aftonbladet Sweden rows 176 narrow 1.1% editor/reporter/journalist 167 94.9% no rank word and no job noun 8 4.5% 192. SBT Brazil rows 232 narrow 0.9% editor/reporter/journalist 227 97.8% no rank word and no job noun 5 2.2% 193. TV 2 Norway rows 155 narrow 0.0% editor/reporter/journalist 145 93.5% no rank word and no job noun 10 6.5% 194. BFMTV France rows 107 narrow 0.0% editor/reporter/journalist 99 92.5% no rank word and no job noun 8 7.5% rows tested (every row at the 20 outlets): 4663 titles with no narrow rank word and no English job noun: 355 of 4663 (7.6%) titles carrying editor, reporter or journalist: 4287 of 4663 (91.9%) # item 7: the NYT and the BBC on the narrow set, all editorial rows The New York Times rows 2168 narrow 511 23.6% wide 554 25.6% junior 117 5.4% any 28.7% rank 31 of 194 per word: senior 310, head of <5, director 35, chief 59, deputy 98, executive 9, lead 9, vp 0, principal 0, head (bare) <5, managing 69 BBC rows 3935 narrow 935 23.8% wide 956 24.3% junior 162 4.1% any 27.7% rank 30 of 194 per word: senior 707, head of 13, director 64, chief 30, deputy 38, executive 72, lead 39, vp 0, principal <5, head (bare) 16, managing 29 # country check: outlets with 100+ rows whose published country differs from the country of 80%+ of their own rows Sky Italia skygroup.sky published GB, 158 of 163 rows with a country (97%) say IT, 164 editorial rows 1 outlets # title frequency table distinct job-title strings in the base: 34161 strings occurring 5 or more times: 1450, covering 90062 of 127602 rows (70.6%) of those rows, carrying a narrow rank word: 11014 (12.2% of the covered rows) wrote lexicon.txt and copied report_rank_words.py into the dataset wrote 8 CSVs to /Users/jakob/Documents/Python Projects/journalistlabs.com/static/data/business-insider-47-percent-of-newsroom-titles-carry-a-rank-word